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About Us

Sonit Group was established in 2018 by two industry professionals who believe passionately in a consultative approach to ensuring that organisations have the right people, process, technology and cultural alignment to enable delivery of both business and IT objectives.


Sonit Group takes great pride in forming long lasting relationships not only with our clients but also with the professionals we work with. We take the time to really understand career goals, motivations and how best to enable individuals and teams to deliver high quality outcomes.

Our team have worked extensively with some of Australia’s largest and most well known companies in a variety of different industries ranging from BFSI, Utilities and FMCG.

We offer capability augmentation over typical recruitment services. Clients use our services due to our unique approach to fully understand the business drivers, desired outcomes and impending deadlines so we feel part of the project team.

Our Team

The foundation of our business is underpinned by a strong network of professionals with proven delivery capability across multiple domains.

James Frank

Managing Partner

Marc Coughlan

Managing Partner

Our Founders

James Frank is a highly experienced sales professional who holds a (BSc Hons in Computing). James is passionate about ensuring organisations derive long lasting value whether it be across people, process or technology.

Prior to starting Sonit Group, James worked for a leading global value stream management software platform as the APAC Enterprise Sales Manager. James operated throughout the APAC region and successfully won and delivered major new software  logos across BFSI, Telco, Securities Exchange, Insurance and many other verticals.

James’s detailed approach to work coupled with his years’ of experience in successfully delivering major project and enterprise software sales means that he understands the nuances of business and how to deliver fit for purpose solutions. James studied an undergraduate in Computing at the University West of England where he was awarded an Hons degree.

James is a tenacious and passionate advocate with strong written, oral and presentation skills. James works tirelessly with organisations to ensure value is quickly realised from engaging James and his services.

Marc Coughlan is a managing partner of Sonit Group. He graduated with a Bachelor of Science in Computing and has worked in the IT industry for over 20 years. He held numerous roles within project delivery mainly with a quality assurance focus however he is well versed in Agile Delivery, project management and DevOps technologies. He has a consultative approach and his knowledge across a breath of functional areas enables him to truly empathise with the problems and challenges being presented.

Before co-founding Sonit Group, Marc was pre-sales Director for Enterprise Software company Plutora. His role was to bring the Plutora solution to clients in the APAC region who had challenges in their release and test environment management functions. Marc is passionate about helping people both in a business sense and life in general.

Marc is customer focused and he values building a strong, trusting relationship with client above all. He is capable of communicating with all levels of stakeholders and enjoys helping teams become more efficient.

Marc is co-inventor of 7 telecommunication patents, is an ex-player and proud life member of Dunbar Rovers FC – a football club in the National Premier league.

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